Parsons lawyers serve as strategic legal counsel and advisors for athletes, creators, teams, studios, investors and media innovators navigating a dynamic business landscape helping them protect value, navigate complexity and capitalize on opportunity in rapidly evolving markets.

Overview

Parsons’ sports, media and entertainment attorneys deliver comprehensive, tailored legal guidance that aligns with our clients’ commercial objectives and creative ambitions. We provide end-to-end legal counsel across the full lifecycle of content, talent, and brand-driven businesses from advising clients on structuring, negotiating, and executing complex transactions to navigating the regulatory, IP, commercial and other legal realities unique to these industries.

Our integrated approach across legal disciplines draws on deep, firm-wide specialization on business and legal matters that affect athletes, entertainers, media platforms, production companies and sports organizations. We are committed to achieving practical, effective results customized to individual client goals. Whether you seek proactive risk management, sophisticated transactional support, regulatory guidance, or litigation capability, our attorneys are positioned to support your objectives, including: 

  • General outside counsel corporate and business advice
  • Business formation, financing and investment counsel
  • Strategic collaborations, partnerships and joint ventures
  • General business contract drafting, negotiation and review
  • Endorsement, sponsorship and NIL matters
  • Appearance, licensing and merchandising deals
  • Management and agency agreements
  • Digital monetization and compliance (YouTube, TikTok, Twitch, podcasting)
  • IP ownership strategy, brand development, rights clearance and enforcement
  • Advertising, promotions and consumer protection compliance
  • Private placements, capital formation and securities compliance
  • Royalty, revenue-share and participation structures
  • Employment law and immigration visa support
  • Dispute resolution, litigation and risk management
  • Real estate development, construction and venue/facility management
  • League, union, and governing-body rules and compliance
  • Esports, gaming, and interactive media matters
  • International contracting and cross-border talent matters
  • Equipment and real property leasing
  • Charitable giving and non-profit counsel 

 Parsons represents a diverse array of clients, including:

  • Professional, amateur and student athletes
  • Sports franchises, leagues and governing bodies
  • Recording artists, songwriters and producers
  • Authors and publishers
  • Film, television, and digital media creators and distributors
  • Marketing, branding and sponsorship entities
  • Entertainment venues, promoters, presenters and event organizers

Team

Key Contacts

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Experience

Formed and served as pro bono corporate counsel for Utah Winter Olympic Bid Committee

Represented LiveView Technologies in jersey sponsorship deal with Utah Jazz

Represented e-sports apparel brand Mainframe USA in trademark dispute with Adidas

Career Opportunities

Insights